POP UP HOME

Photography

Brand Identity & Creative Direction by Maddy Pease
www.popuphome.com
Pop Up Home was dreamt up in 2009 by founder Tricia Benitez Beanum while she was becoming known for her exclusive estate sales. She wanted a place in which she could gather the best of the best from estate sales, flea markets and buyouts and place them in a pop up format exclusively for designers and in the know customers in LA. What started as a warehouse with no sign, and open only once a month, quickly grew into a full retail establishment, attracting designers and tastemakers all over the world.

Photography for the flagship store launch alongside re-brand and website launch led & designed by Art Director Maddy Pease.