Brand Identity & Creative Direction by Maddy Pease
Pop Up Home was dreamt up in 2009 by founder Tricia Benitez Beanum while she was becoming known for her exclusive estate sales. She wanted a place in which she could gather the best of the best from estate sales, flea markets and buyouts and place them in a pop up format exclusively for designers and in the know customers in LA. What started as a warehouse with no sign, and open only once a month, quickly grew into a full retail establishment, attracting designers and tastemakers all over the world.

Photography for the flagship store launch alongside re-brand and website launch led & designed by Art Director Maddy Pease.